đŸŽ”NFT Bazaar AMA Recap | Rocki — the Pioneering NFT Music Series of BSC

UPRETS
11 min readApr 13, 2021

(Ref: Block101 38th conversation of #block101-S2# — — Rocki AMA)

On April 9, 2021, Binance Angel Fish had a conversation with Co-Ankr Founder & COO Ryan. In the live broadcast, Ryan shared recent popular NFT projects, introduced the background of the Rocki project and the problems that he hopes to solve.

Ryan believes that the concept of NFT is relatively concrete, and both pictures and information ultimately point to this standard. Through unique certificates like NFT, different rights and interests in finance, audio and video can be realized. NFT is a tool and a combination with the real-world consumer field.

Rocki is an NFT music platform based on Binance Smart Chain. Users can use Rocki to cast their own audio NFTs, or buy and sell other audio NFTs to get the right to listen to music. The core concept of the Rocki platform is to enrich the NFT ecosystem so that music creators can reap economic effects in the NFT situation.

Block 101 Guest View — Ryan

“Many innovative NFTs are based on such a standard, because when you have an indivisible and unique credential similar to a voucher, you can actually do a lot of things, whether it’s a picture or audio or video or something relative rights, including some special rights in finance, can all be realized and expressed in the form of NFT.”

“NFT or BlockChain realizes a form that is worth paying for users, including such a concept for niche musicians.”

“The core of NFT is a tool that provides a combination of things related to the real world and consumption.”

“Everyone can issue their own NFT on the Rocki platform. Regardless of whether the sale is high or low, all information is available on BSC. BSC is very cheap, and BNB to the Moon. I hope to bring more interesting resources. Go to BSC.”

“Rocki solves such problems in the form of NFT, so that some niche music creators can like it and pay for it, mainly to solve such problems.”

Video https://tokenclub.com/mobile/#/room_video/11278

Binance Xiaoyu: Today’s “Block 101” live broadcast officially begins. First of all, let Ryan introduce himself.

Ryan(left) and Xiaoyuright

Ryan: Hello everyone. I am Ryan. I am the founder of Ankr and Bounce. I am entrusted to share Rocki with you today. Because Rocki uses Bounce’s API, I also have some understanding. I am glad to have a chance to talk with you.

Binance Xiaoyu: I found that the recent hot spots in the ICO circle are NFT besides DeFi, so Ryan please tell us what NFT is and what value does NFT have?

Ryan: NFT, you can think of it as the literal translation of its English called Non-Fungible Token. The meaning of Non-Fungible Token is simply that you can neither mint nor split it again. For example, if you have a BNB today, It can be divided into 0.1 BNB, and you can divide it into 0.05 BNB. However, NFT cannot be split. In many cases, it is relatively concrete, whether it is a picture or information or points to such a mark.

Many innovative NFTs are based on such a standard, because when you have an indivisible and unique credential that is similar to a voucher, you can actually do many things, whether it is pointing out a picture or audio or video or relative rights and interests. Including some special rights and interests in finance, then all can be realized and expressed in the form of NFT.

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Binance Xiaoyu: I have just entered BSC mining recently, and I did a little research on NFT such as NBA top shot, Christie’s auction, and Twitter CEO’s auction of his first Twitter content. I think it’s still Quite interesting, can you briefly introduce the current popular NFT projects?

Ryan: For example, NBA Top Shot, it records a lot of wonderful goal moments. The wonderful goal moments are in the form of a modern star card. In the traditional sense, your star card is only record the shot gesture of Jordan or James, but you can see such a clip in the star card or small clip. This is the NBA Top Shot.

As the host mentioned the CEO of Twitter, Jack Dorsey sold his first Twitter as an NFT. Of course, the price is relatively high, which should be more than 2 million US dollars. It is indeed a very meaningful NFT. After all, So many people are using Twitter in the world.

In addition, we have recently cooperated with many IP parties in Bounce. It is very interesting. Today, I was also in the process of communicating and discussing an IP cooperation. I suddenly remembered that we have this live broadcast, so we will live broadcast on the roadside. Hope There is an opportunity to bring more interesting NFT-related resources to the blockchain today.

For example, recently our Bounce and Chillz projects have a cooperation. They will have the resources and copyrights of the Premier League, Laliga and other top European leagues. Then they will cooperate with Bounce in the Market place on the BSC to sell similar items on the BSC. This is the form of NBA Top Shot. For example, if you are a Juventus fan, you can see Ronaldo’s goals, you are a Barcelona fan, you can photograph Messi’s goals, etc. This is a cooperation we focus on.

The co-founder of Rocki is a Swedish DJ agent. He used to be a very famous DJ agent and used Bounce’s API to build Rocki platform. Simply put, this platform can do two things. Firstly, anyone can issue NFT through the Rocki platform, and you can cast your own NFT on the Rocki platform. In the form of music, you can also put pictures, no matter what. The picture is still a static picture, as the Cover page of Album.

You can also choose how many copies to print. There is a global limit of ten copies. The host’s album is still one hundred copies or one thousand copies on the BSC. All users can purchase NFT and then auction. So before buying, we have a cooperation with Rocki to achieve some front-end functions to a certain extent.

Before you buy this token, you can only listen to its music for 20 seconds. After you buy the entire NFT, you can get the right to listen to the entire music, and you can also sell it.

In fact, the core is the hope to enrich the ecosystem. There is a very interesting thing, which is also a piece of knowledge that I learned during the process of communicating with Beyond. On Spotify, a Famous Musician’s song has been played 1 billion times. What does 1 billion mean? There are 1.4 billion people in China, which means that after all the Chinese people have heard your song, your income is not very high, and only a range of US$1 or 2 million.

You can imagine that the songs have been heard by all Chinese people. However, The American total population is only 400 million, so 1 billion is a lot. The economic effect is far greater than one or two million dollars. Most of the economic effect is obtained by the platform Spotify. Why is this happening? Because Spotify needs to spend a lot of money to get a lot of big Musician rights, such as Taylor Swift, but this is very unfavorable for the development of some small music creators.

Because many people actually want to listen to his favorite DJ songs, I also mentioned in the live chat with COCO video yesterday, in fact, if you think about a successful influencer, how many fans he/she really need to get a relatively successful income? In fact, one or two thousand real fans is enough.

Mr. Bodo must have many, many fans. If you are a fan of Mr. Bodo, do you spend ten dollars a month for Mr. Bodo? I would love to do so? For example, let’s say Mr. Bodo has 10,000 real fans, and the monthly income is 200,000 dollars. A year will bring a very considerable income.

Now, whether it is a music platform or a video platform, content creators are encouraged to create content suitable for most people, because it is now an advertising form, that is, as an influencer, how can I make money? To create a lot of content that appeals to the vast majority of people, so that advertisers will come to me.

The content that attracts most people is not the content that every user or every audience likes to watch. For example, the host only likes to watch Mr. Bodo. He doesn’t like other things. I just say casually. The host likes Mr. Bodo’s tea. Not everyone likes it, but some people like Mr. Bodo’s video of drinking tea.

Binance Xiaoyu: Every man has his hobby horse.

Ryan: It is a form that is worth your money. It should be expressed that NFT or BlockChain has realized such a form, including such a concept for some niche musicians.

Binance Xiaoyu: Teacher Bodo said yesterday that he would release the first personal blind box on BSC. Later, if you are interested, you can pick a blind box.

Ryan: I will.

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Binance Xiaoyu: What types of NFT are currently available? Are there any other tracks besides music and art games?

Ryan: Of course, I think concrete consumer goods, whether it’s music, art or video. Second, financial attributes. You can see that V3 like Uni also has NFT, which is actually a voucher, a special kind of voucher. I think the core of NFT is a tool that provides a combination of either the certificate or the real world and some consumption-related things.

Binance Xiaoyu: I got your point. My topic today is mainly about the Rocki project. Can you give us a brief background introduction about the team and establish time of Rocki project?

Ryan: Rocki, Beyond is a very interesting buddy. In fact, he was looking at this direction in the first half of last year. Of course, Bounce supported some of his projects early. To put it simply, he thinks that many musicians are not getting the benefits they deserve. Why? Most of the money spent on Spotify goes only to the wallets of well-known musicians. Few forms allow niche musicians to gain revenue. They have their fans.

We all agree with this point of view. Everyone listens to Spotify all the time, the big names of world. Many niche artists have a hard life. Especially after the epidemic. DJ can’t have a Live Show like before, can’t DJing, his income is much less. Under such a situation, Beyond’s vision for music NFT, especially for niche music, is very impressive.

I’m really sorry. I’m in the process of hoping to get a very interesting NFT. I just hope to bring some of the more interesting content and IP in this traditional world to everyone through Bounce. Rocki is also very close to us. The cooperative project is also the first to simply print music on BSC, so that anyone can print music. I see the host is a very good singer.

Everyone can issue their own NFT on the Rocki platform. Regardless of whether the sale is high or low, all the information is available on BSC. BSC is very cheap, and BNB to the Moon, I hope to bring some more interesting resources to the BSC.

I hope everyone will try to use Rocki. I have already used Rocki myself. I have to ask Beyond specifically, but I understand that a mobile version will also be released so that everyone can access this music in a more mobile friendly form. Thank you very much. Hope BNB to go further to the moon and bring good NFT creators to Binance Smart Chain.

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Binance Xiaoyu: What I want to ask is, what kind of problems is Rocki’s project trying to solve? What is its original intention?

Ryan: I think it’s very simple. As I said earlier, the existing centralized music platform is a membership system. How much a platform earn a month? for example, one hundred million or several hundred millions, which is huge. Most of them are used to pay big musicians as contribution fee, but this is very unfriendly to small musicians. In fact, many times there are niche music that actually has its own fans, and there are many people who want to listen to his songs. Now, you can’t pay directly, which is a big problem.

Rocki solves this problem in the form of NFT, so that some niche music creators can like it and pay for it. I am very happy to come to the live broadcast room to communicate with you.

Binance Xiaoyu: Thank you Ryan for the wonderful sharing tonight.

Ryan: I think NFT is a very exciting thing. Rocki is a very interesting attempt. As Bounce, we provide API services. We are very happy to see more people, real people, use this Rocki. Thank you very much. I hope that BSC will become more and more powerful. I hope that BNB will reach a thousand dollars as soon as possible and there will be more useful NFTs on BSC. Thank you.

Binance Xiaoyu: Goodbye. Okay, live broadcast tonight is finished now. See you again next time. I also wish you all come to BSC to mine. I wish you all get rich and richer. Goodbye.

“Disclaimer: The opinions of the guests in this article do not represent the position of Binance’s “Block 101” and do not constitute investment advice. Please be cautious.”

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